Working at Electronic Arts

Talentism is not a “recruiting blog” in the oft-used sense of that phrase: my topic of choice is not usually how great it is to work at Electronic Arts (EA) . This is a personal blog and maintaining the freedom to discuss the topics that are important to me is something I jealously guard. Never once has a post been published here with the idea “Hey, prospective hires are just gonna love this!” Even the “Join the EA Talent Network” widget is more an experiment in technological utility than a shill for my employer. I always figured that (as was said in 68 Posts) that this blog was a “payment in advance,” a way of creating a market for my ideas based on their value to the reader. I always assumed that if readers got value from the posts and they knew I worked at EA, then by the transitive property some people might think better of EA.  I never put more thought into it than that.

But a funny thing happened on the way to the forum. Last week I was asked a specific question about EA in an interview and an apparently repressed desire to sing EA’s praises came pouring forth. It was astonishing, to me as much as anybody else.

My self-description would be “contrarian entrepreneurial innovation information junkie” in that I have spent most of my career starting and running small companies. Since 1992 I have not recieved a paycheck from a company with more than 100 employees. And as my regular readers will likely recognize, I have never been a fan of corporate America. So it was more than a bit of a shock to my friends and family when I told them that I was “going corporate”, not only because that didn’t seem to be in my DNA but also because I have a family to feed and my off-the-wall approach to creative problem solving didn’t seem to be a big company’s cup of tea. Frankly, even I was perplexed about my decision to join EA. It felt like the right thing to do, but any further examination of the situation always ended in “Are you nuts?”

And yet here I was, 14 months and 20 days later, telling the Fortune Innovation Blog that “I feel lucky every day I get to go to work.” What happened? Do they literally serve Kool-aid from the drink dispensers that I frequent in the HR department? Perhaps, but the truth of the feeling is inescapable: I have never had more fun working. I am having a blast. That doesn’t mean that it’s all daisies and love 24/7 (but if your idea of fulfillment is a big kumbaya session then you probably need to stick to the camp counselor listings in the want ads). And I wouldn’t say I have gotten hitched – I continue to believe in a free agent market and that all employers need to be recruiting their employees every day. But the much prognosticated (perhaps there was a bit of schadenfreude in there, hmmm?) homogenization of my personality hasn’t occured. I haven’t had to go through some sort of genetic mutation in order to survive here. Quite the opposite – I find that I am rewarded for innovating and hard-charging without the worry of making a payroll (those of you whom are entrepreneurs know the dread of which I speak). Best of all, I get to work with a lot of incredibly smart people who charge my learning battery in ways that I haven’t enjoyed since… well, ever.

Yet I come from a “small band of rebels” background so I occasionally get ribbed by my gamer friends who think that I have sold out to the man. They say that EA is a sweatshop, so I smile and point out that they work just as many hours as anybody at EA. They say that EA doesn’t produce leading-edge stuff, so I smile again and show them that there is as much leading-edge IP coming out of EA (you have got to check out Spore when it comes out – it is truly amazing) as there are supposed “franchise retreads.” I also remind them that Madden was the number one game last year for a reason: because millions of people think it is an awesome game, and as a developer there is no better feeling than knowing what you do is enjoyed by so many people. And then I point out that while they are on the outside kvetching EA is putting a huge amount of resources towards solving the day-to-day problems that challenge every company. Since long work hours, chaos and ruthless crunch-exercises have been a fact of life in the high-technology industry since the 70’s (ever hear of “Tapeout Hell”?) I would rather be on the inside trying to solve the problem than on the outside waiting for someone to fix it for me. That’s about the time when they grumble something nasty about me “still being a sellout,” as they hurriedly SMS me to keep them in mind for future job openings.

So what has gotten me so breathless (a crime of which I so recently accused Friedman)? The industry for one. The Interactive Entertainment industry is just plain cool. Pretty soon there will even be game tournaments on TV. No offense to all the sunglass-wearing bad-boy film stars who can’t get their next deal signed but I would rather see some 20-something rip an alien to shreds than watch some guy with a beer belly and an absurdly small cowboy hat make a call with pocket aces. Kids already spend more time gaming than they spend on TV or at the movies (which in my mind is a very good thing). It is the entertainment medium of choice for a new generation (and, as it turns out, an old generation, as more people my age get online for gaming and social interaction).

“Who cares?” you say. “I want to change the world, not play games.” I'm right there with you: my jones for making a difference is getting its fix at EA as well. As Maxis founder and EA uber-employee Will Wright pointed out in a recent article “But the gamers' mindset - the fact that they are learning in a totally new way - means they'll treat the world as a place for creation, not consumption. This is the true impact videogames will have on our culture.” Or as I said in the Innovation interview, “It is clear to me that everything from medical research to the way that our kids work inside of companies is going to be directly impacted by the way these games are developed and played.” Yes, EA focuses on "fun" more than "serious", but the very nature of the products we create is having a positive impact on the world. The fact that I get both "fun" and "serious" is a big reason I find myself so excited.

I can hear all the Gen Why cynics saying I am a corporate hack, just playing the party line. Fifteen months ago I probably would have had the same reaction. People who know me know that I just don’t have it in me to sell something I don’t believe in. And it may be that the love-fest will be short lived. Only time will tell. It wouldn’t be far from the truth to say that the flip side of my intense passion is a quick trigger for disappointment and disgust. Loyalty is a strong part of my make-up, so you won’t read negative stuff about EA here, regardless of what happens in the future. There are too many windmills for me to tilt at to spend my time biting the hand that feeds me. But one thing is for sure – if I haven’t posted that I am working someplace else you can safely assume I feel the same way that I do today. And for that, I feel pretty lucky.

Comments

[Electronics Product]

Electronic and information technology" is a term used in the 1998 amendments to Section 508 of the Rehabilitation Act. The term is used to define the scope of products covered under Section 508. Section 508 requires that electronic and information technology that is developed, procured, maintained, or used by the federal government be accessible.

[efsane35]

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[SurfaceSurfer]

Career Change

I've been an industrial designer for 10 years and would like to get into the gaming industry. I've been a gamer since the first version of DOS came out and am still an avid PC and console gamer. About 20 years ago, I remember walking into EA and applying as a game tester, but unfortunately they were not hiring at the time. I mention game tester, because EA mentions that being a game tester is an excellent way to find out about the gaming business as a whole. Your enthusiasm for EA just makes me want to be part of that world even more. Do you have any advice as to getting in the door, other than the usual web application?

[custom logo design]

I mention game tester, because EA mentions that being a game tester is an excellent way to find out about the gaming business as a whole. Your enthusiasm for EA just makes me want to be part of that world even more.

[Jerrad Zonna]

I'm an up and coming programmer at UAT. I have been engaging myself in projects and even hobby projects trying to make games. I have been using XNA mostly due to its ease of use. Any suggestion as to what areas I should focus on as a programmer or skill sets to land a job at EA. I have an undying passion for making video games, its getting into the industry that worries me.

[Lenny Bauer]

I am sorry, wait no I am not, I have no respect for Electronic Arts, or it's employees. Year after year I am given the same god damn game over and over, no updates except rosters.....you make attempt to better the game. Luckily I don't pay this garbage that is regurgitated every single year. I do however have to play it, and be stuck with it. That is just soccer games, let's move on to garbage such as "Army of Two" wow, terrible idea, here's a real idea, instead of producing crap you developers think is cool, why don't you listen to what the consumer wants, I am sick and tired of EA producing crap after crap game and being paid for it, more than anything I am INSULTED that you get paid to create this.....shit, pure shit. I have never owned an EA game I can say I loved, not one, and people have been in business since before I was even born, your company makes stupid choices on a daily basis, DRM, ya great idea.....hope you all get ur pants sued off for that one. what ya got next? A one time downloadable game? What else? hmmm how about the fact that all systems now seem to have the ability to play music, but wait EA thinks they pick better music thus eliminating the option to use my music player, great I wanna hear your music and not mine....dumb. Or how about the fact that instead of intergrating your games with xbox live or the ps3 version, you make me sign up with your crap company to play online......I DON'T WANT TO HAVE TO SIGN UP WITH YOU! I HATE YOU! EA does nothing but buy out good companies, ones that actually create games I would pay for, then you sue them, take their game and produce sequels that get worse every time you make one. The title of this "Talentism" is ironic, because EA, it's employees, and owners have no talent except for ruining everything they touch. Ea needs to be shut down, You say Madden sold so much cos it is a great game, WOW! YOU ARE DUMB, Madden sold so much cos there is NO alternative! You guys took em all! Madden sucks! The fact is your crappy company has all rights to NFL games, us consumer have no more options, THANK YOU! OH! ALSO! Thank you for taking madden off the computer after you got all rights to the game, thats awesome....that gives me more options.....Bottom line is, I give up on EA, if i do choose another EA game, I would pirate it before buying, and I would probably sell a bunch of copies to save ppl the trouble of buying a piece of trash they r just gonna hate and feel like they wasted their money on....but if it came down to that I wouldn't do it, I don't want your shitty worthless pieces of garbage corrupting my computer. The last thing I will mention, certainly not my last complaint, is customer service, wow, or should I say a lack there of....you have none, every time I have had a problem with a game I get a vaugue response telling me to reinstall or some stupid crap I already attempted, EA wears the mask of a first class company, but what it really is a thrid rate crap producing machine. I think christ you did not get Take Two, you would defile the wonderous game of grand Theft Auto with your crap ideas and developing. EA insulted the industry by trying to buy them out right as the game was releasing, have some tact you fucks, that was rather obvious, I cheered when your insulting offers were shot down. Stay away from these good companies, you already put enough good companies down and out.