Steven Rothberg of
Collegerecruiter.com fame has started an
interesting discussion over at ERE.
We use Jobster and are happy with it. As I said here, I
don’t think the power of Jobster is the email networking piece. But we
use that function, and so I like to keep track of the utility and effectiveness of it.
At this point I can only vouch for my own experience. I get a lot of referral network sourcing requests. I take
a quick look at the email: if I know someone that is looking for a job that I
care about and their skill set matches the job description, then I forward it
on. But if I really have to do passive sourcing (as in, try to go convince
someone that this is worth their while), I have to evaluate spending my time
helping a recruiter do their job against spending that same time doing my own job.
It’s a pretty utilitarian equation – where am I going to get the best return
for my time. More often than not, doing my job takes priority over doing
someone else’s. I tend to have the same reaction as Steve – the person who is
asking for my help is getting something out of it… why shouldn’t I?
It might just turn out that passive candidate acquisition
through email has the same exact problem that active candidate acquisition
through posting on job boards does: there is an inverse relationship between the
quality of the talent pool and the importance of the position. If “good people
know good people”, and good people get tired of helping recruiters do their
jobs, then you’ll just get referrals from people who aren’t that good (I assume that the counter-point of the “good people” proposition is “disinterested
sloths hang out in bars with budding alcoholics who just like to steal
paperclips” or something of the sort).
This isn’t true of Employee Referral Campaigns, for the
very reason that the true “sourcer” gets paid for their efforts. I think that
Jobster is a fantastic tool for ERPs, because the level of tracking and
information management exceeds what I can get from other programs I have used.
In addition, it cuts down on the work that the employee has to perform to tap
into their network, so I am seeing better results than the old disconnected
email blast approach.
As I stated in that previous post, I think
that there may be a short shelf-life for passive candidate acquisition through
email. But I continue to believe in Jobster (for the same reasons that I listed
in that post), as well as the ERP management angle, and continue to be a happy
customer of theirs. Only time will tell whether there is really an “email”
issue, but if there is, I think the team at Jobster can figure it out. Right
guys?
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